Company information
Zigzag Marketing Group was a full-service creative and marketing agency I founded, bringing together a multidisciplinary team of professionals, including photographers, videographers, video editors, graphic designers, copywriters, and content creators. The group delivered end-to-end marketing solutions, from strategy and brand development to content production and multi-channel campaign execution. Our work spanned various industries, including hospitality, beauty, food & beverage, retail, education, and NGOs, providing tailored strategies and creative assets to help brands grow and strengthen their market presence.
- Role : Founder & Marketing Strategy Lead
- Date : Mar 2020, Jun 2024.
- Trade : Hospitality & Tourism | Beauty & Wellness | Food & Beverage | Retail | Education | NGOs
-
Skills I Applied
- Marketing Strategy Development
- Brand Positioning & Messaging
- Campaign Planning & Execution
- Content Strategy & Creation
- Social Media Marketing
- Stakeholder Management
- Team Leadership & Coordination
Responsibilities
Led the end-to-end coordination and management of marketing projects, from strategy development to execution and performance optimisation.
Developed tailored marketing strategies, brand plans, and campaign roadmaps for clients across multiple industries.
Managed stakeholder relationships, ensuring alignment between client objectives and creative deliverables.
Supervised a multidisciplinary creative team (photographers, videographers, editors, designers, copywriters) to produce high-quality, on-brand content.
Oversaw the execution of campaigns across digital and offline channels, including social media, influencer marketing, paid advertising, and events.
Ensured consistency in brand messaging and visual identity across all client touchpoints.
Monitored campaign performance and provided data-driven recommendations for continuous improvement.
Projects
Magnolia Beauty Clinic Marketing
Defined target personas and key insights to shape marketing activities.
Executed a social media strategy with branded visuals, testimonials, and service highlights.
Launched awareness campaigns, influencer partnerships, and affiliate collaborations.
Rolled out seasonal promotions to drive customer acquisition.
Boom Kids
Brand & Marketing Strategy
Defined mission, vision, and value statements, along with a clear brand value proposition.
Designed the brand’s visual identity in collaboration with a graphic designer.
Developed and executed a marketing strategy with a focus on social media to build awareness and engagement.
Gilmar Resort Data-Driven Marketing
Analysed booking and occupancy data across days, months, and seasons using Excel and Tableau to identify patterns, trends, and seasonality.
Extracted insights to guide marketing strategies aimed at maximising room occupancy during low-demand periods.
Established a framework for measuring the impact of future marketing initiatives against seasonal demand patterns.
21 Board Game Center Content‑Driven Cross‑Selling
Performed business analysis to uncover upselling opportunities.
Developed campaigns aimed at increasing per-customer food & beverage sales.
Rolled out thematic promotions, including “Special Drinks for Special Players” and “It’s Better with Dish.”
YB Rebranding and Content Strategy
Led the rebranding process, aligning social media visuals with the new premium brand identity.
Developed diverse content categories to engage the niche audience and increase brand awareness.
Produced comprehensive content guidelines to ensure consistency and protect brand integrity.
Collaborated and negotiated with stakeholders to align content style and messaging with the updated identity.
Alfa tech B2C Launch Marketing
Designed the marketing plan for the B2C launch.
Executed campaigns including CSR initiatives and testimonial videos.
Developed educational content to address installation and setup challenges for home appliances.
Created content showcasing smart home solutions and real-life usage scenarios.
Satoor Meat House Social Media Marketing
Designed and implemented a social media marketing strategy to increase engagement.
Ran influencer marketing campaigns with local food and lifestyle influencers, starting with macro and moving to micro influencers.
Encouraged and facilitated user-generated content creation.
Launched the “Satoorday” campaign to promote a Saturday shopping culture for protein products.