Satoor Meat House Social Media Marketing

Project Overview

Satoor Meat House is a premium protein brand offering a wide variety of fresh and marinated meat products, including poultry, beef, and specialty cuts. The brand aimed to strengthen its online presence and connect with a broader audience through social media. The project focused on building a premium, content-led social media presence by combining high-quality food visuals, cooking inspiration, educational content, and community-driven storytelling. Through a structured content strategy and engagement-focused campaigns, the goal was to boost brand awareness, drive customer interest, and increase conversions through authentic, relatable, and mouthwatering digital experiences.

Challenge

Despite having a loyal offline customer base and premium-quality meat offerings, Satoor faced challenges in establishing a strong digital brand presence. Their Instagram lacked strategic consistency, visual identity alignment, and engaging content formats tailored to their target audience. The brand needed a content strategy that reflected its high-quality positioning while educating and inspiring potential buyers to explore its diverse product range. Another key challenge was differentiating Satoor in a competitive market saturated with low-cost meat sellers by shifting the narrative from price to value, quality, and lifestyle appeal.

Strategy & Approach

Developed a cohesive content strategy focused on high-quality visuals and storytelling that highlights the premium nature of Satoor’s meat products.
Created an engaging Instagram content calendar combining recipe inspirations, behind-the-scenes stories, and educational posts about different cuts and their uses.
Collaborated with local food and lifestyle influencers to increase brand credibility and reach niche audiences effectively.
Implemented community engagement initiatives encouraging user-generated content (UGC) to foster authenticity and trust.
Consistently monitored performance metrics and adjusted content tactics to optimize engagement and conversion rates.

Results & Impact

Increased Instagram followers by +4,500 organically within 12 months.
Achieved an average engagement rate of +30% across posts, driven by recipe content and influencer collaborations.
Boosted user-generated content and mentions by +65%, enhancing brand authenticity.
Improved brand recall and positive sentiment as reflected in follower feedback and direct messages.
Increased online sales conversion by +20% through targeted campaigns and aligned content strategy.

Skills I Applied
Content Strategy & Execution

Social Media Marketing & Management

Influencer Collaboration & Outreach

Digital Campaign Execution

Community Engagement & Growth

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