Personalised Gift Guide Blog Content – Cafe Kado

Project Overview

This project focused on creating a blog content strategy to make gift discovery easier and more inspiring for customers. By producing tailored, SEO-optimised articles for different interests, occasions, and personalities, we aimed to guide shoppers toward relevant products while boosting the site’s visibility in search engines. Each piece linked strategically to product pages, helping move visitors further along the buying journey. Over time, this approach became a major driver of organic traffic and contributed significantly to sales growth.

Challenge

As Cafe Kado’s product range rapidly expanded—thanks to a growing number of artists regularly adding new creations—it became harder for customers to find the right gift quickly. The sheer volume of options made browsing overwhelming, especially for those shopping for someone with specific interests or on a special occasion. This friction in the shopping experience was directly impacting the site’s conversion rate: visitors were browsing multiple pages but often leaving without adding items to their cart.

Strategy & Approach

We developed a structured blog content strategy based on keyword research using tools like Semrush, focusing on common gifting scenarios tied to different personalities, interests, and occasions. This included articles like “Gift Ideas for Music Lovers,” “Presents for Athletes,” or “Anniversary Gifts,” all designed to inspire shoppers and help them quickly discover relevant products.

Each article was internally linked to matching product pages, contributing to both SEO and conversion. To keep content fresh and indexed, we regularly updated posts with newly added products from the marketplace. Using tools like Google Search Console, we continuously reviewed traffic, keyword performance, and user behaviour to refine and optimise content over time.

Results & Impact

Increased organic traffic to the website by +65% within six months of implementing the blog content strategy.
Improved average session duration on blog pages by +40%, indicating higher engagement.
Achieved Top 3 Google ranking for more than 15 targeted keywords related to gift ideas.
Generated a 25% uplift in click-through rate (CTR) to product pages from blog posts.
Boosted assisted conversions from blog content by +18%, contributing to overall sales growth.

Skills I Applied
Content Marketing Strategy – Designing and implementing a blog content plan to inspire customers and boost engagement.
Keyword Research & SEO – Using tools like Semrush to identify high-value keywords and optimise content for search visibility.
Content Creation & Copywriting – Writing engaging, audience-focused blog posts that drive both interest and action.
Audience Segmentation – Creating content tailored to specific interests, occasions, and buyer profiles.
Internal Linking Optimisation – Linking articles to relevant product pages to improve conversions.
Performance Analysis – Monitoring traffic and keyword rankings via Google Search Console to refine strategy over time.