Approach and Execution

Campaign Design

• Identified target audience: professional freelancers active on LinkedIn and those actively searching for freelancer-related solutions.
• Defined campaign goal: attract the first 100 users for MVP testing and early feedback.
• Designed a campaign framework centered on fostering user participation and exclusivity.
• Planned multi-channel outreach including LinkedIn groups, direct messaging, and blog CTAs to maximize reach.
• Coordinated with brand guidelines to ensure visual and messaging consistency across all campaign materials.

Copywriting and Messaging 

• Developed campaign copy consistent with Aligned Voyage’s brand tone and identity, emphasizing clarity and engagement.
• Named the campaign “Be Among the First 100 to Set Sail” to evoke exclusivity and motivate early participation.
• Used clear, numeric figures and currency symbols like “3 Months Free—Worth $105!” to highlight offer value and capture attention.
• Included a direct and compelling call to action: “Join and get the reward!” to drive sign-ups effectively.
• Incorporated a clear deadline (Before September 1st) to create urgency without overwhelming the audience.
• Crafted messaging that fosters a sense of community and partnership, encouraging users to feel part of the product’s growth journey.

Asset Design

• Created visually consistent campaign assets tailored to each marketing channel (LinkedIn groups, direct messages, blog CTAs).
• Optimized dimensions and formats of assets to fit platform requirements and maximize engagement.
• Ensured all visuals aligned with Aligned Voyage’s brand identity for cohesive user experience.
• Strategically placed campaign elements to increase visibility and drive sign-ups across channels.

Promotion & Execution

• Engaged actively in LinkedIn freelancer groups to build trust, raise awareness, and target relevant audiences.
• Utilized targeted direct messaging on LinkedIn to connect personally with freelancers and contractors, fostering one-on-one communication.
• Incorporated clear and compelling Calls-to-Action (CTAs) within relevant blog posts to drive organic traffic towards the campaign landing page.

Monitoring & Optimization

• Monitored campaign performance closely using analytics tools to track sign-ups, engagement, and conversion rates.
• Identified lower conversion rates from blog traffic compared to LinkedIn, pinpointing landing page presentation as a key factor.
• Optimized the landing page design to improve user experience and boost conversion rates, resulting in over 25% of sign-ups through the campaign funnel.
• Applied continuous funnel optimization strategies to maintain steady click-through rates while increasing conversion efficiency.