Company information
Aligned Voyage is a SaaS startup building an AI-powered collaboration platform designed to streamline how freelancers, agencies, and clients work together. It offers shared roadmaps, real-time updates, and centralised communication to reduce scope creep, misalignment, and workflow inefficiencies. Focused on creative and service-based teams, the platform aims to improve transparency, scalability, and client experience.
- Role : Marketing & Strategy Lead
- Date : Jan 2024, Jan 2025.
- Link : alignedvoyage.com
- Trade : SaaS (Software as a Service) / Technology / Business Software
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Skills I Applied
- Customer Persona Development
- Strategic Positioning & Messaging
- Go-to-Market (GTM) Strategy
- Channel & Funnel Strategy
- SEO Content Planning & Execution
- Product-Market Fit Exploration
Responsibilities
Led the development and execution of the marketing strategy across pre-launch and early growth stages.
Conducted customer research to build personas and inform product messaging and content direction.
Designed a full-funnel content plan covering awareness to conversion, using low-cost organic channels.
Created the initial go-to-market roadmap and set up KPIs to track traction and engagement.
Managed content production (web, blog, social) to establish brand presence and SEO authority.
Collaborated with product and design teams to align positioning with user needs and feedback.
Set up marketing infrastructure using Notion, Make, and Google tools to systematize campaign workflows.
Projects
Go-to-Market Strategy
- Planned and executed an early adopter launch campaign to acquire the first wave of paying customers.
- Created campaign assets, landing pages, and email sequences tailored to early-stage sign-ups.
- Measured and analysed campaign performance to refine messaging and offers.
Content Strategy, Creation & Optimisation
onducted keyword research, mapping, and topic clustering to design a structured content architecture.
Produced targeted blog content optimised for SEO, covering both broad themes and niche subtopics.
Monitored performance in Google Search Console and refined content to improve rankings and engagement.
Early Adopter Campaign
- Planned and executed an early adopter launch campaign to acquire the first wave of paying customers.
- Created campaign assets, landing pages, and email sequences tailored to early-stage sign-ups.
- Measured and analysed campaign performance to refine messaging and offers.