Aligned Voyage – Content Strategy, Creation & Optimisation

Project Overview

As part of Aligned Voyage’s go-to-market strategy, content marketing was identified as a key channel to drive organic growth and customer engagement. To support this, I developed and executed a comprehensive content strategy focused on SEO-driven blog content. This involved thorough keyword research, strategic content mapping, targeted content production, on-page SEO optimization, and ongoing performance monitoring. The goal was to build a robust, networked content architecture that attracts relevant traffic, educates potential users, and supports overall marketing objectives.

Project Needs

Establish a clear, data-driven content strategy to support organic growth and enhance brand visibility.
Identify and prioritise relevant keywords and topics aligned with target customer interests and pain points.
Develop a scalable content architecture that ensures comprehensive coverage from broad themes to niche subtopics.
Produce high-quality, SEO-optimised blog content to attract and engage potential users.
Implement ongoing content performance tracking and iterative optimisation to maximise SEO impact and user engagement.

Approach and Execution

Keyword Research & Analysis

- - Utilised SEO tools including SEMrush, KWFinder, and Moz to conduct comprehensive keyword research.
  - Focused on identifying long-tail keywords with achievable competition and strong relevance to target audience needs.
  - Applied keyword clustering techniques to group related keywords, enabling efficient content topic planning and SEO structuring.

Content Architecture & Topic Clustering

- - Developed a strategic content map organising broad themes into interconnected clusters and subtopics for enhanced topical authority.
  - Designed internal linking strategies based on keyword clusters to improve search engine crawlability and user navigation.

Content Creation & SEO Writing

- - Created targeted blog content addressing the clustered keywords, ensuring relevance and high-quality engagement.
  - Incorporated SEO best practices such as optimized keyword placement, meta descriptions, header tags, and multimedia usage.

On-Page SEO Optimisation

- - Implemented on-page technical SEO improvements across blog pages including meta tag optimisation, URL structuring, and image compression.
  - Enhanced internal linking to support user experience and search engine indexing.

Performance Monitoring & Continuous Optimisation

- Used Google Search Console and analytics to monitor content performance regularly.
- Updated and refined content iteratively based on data insights to boost rankings and audience engagement.

Results & Impact

Achieved over 13,000 impressions on blog content within six months, building initial audience awareness.
Secured first-page SERP (Search Engine Results Page) rankings on Google for 6 high-impact targeted keywords
Increased average session duration on blog pages by 35%, reflecting deeper user engagement.
Improved click-through rate (CTR) from blog posts to product pages by 22%, driving qualified traffic.

Skills I Applied
Keyword Research

SEO Tools: SEMrush, KWFinder, Moz

Keyword Research & Analysis

Keyword Clustering & Content Architecture

Content Creation & Management

Performance Monitoring & Analytics

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