- Company : Dariche Zehn
- Date : 2017-2018
- Industry : Web Design & Digital Marketing
Project Overview
This project for Daricheh Zehn focused on growth marketing and lead generation by creating targeted blog content based on detailed customer personas to address their specific pain points and needs. We collaborated closely with the sales team to align on lead qualification criteria and identify key data for decision-making. Strategic calls-to-action within the content encouraged consultation requests, enabling effective lead capture and nurturing, ultimately driving high-quality leads and supporting business growth.
Project Needs
Daricheh Zehn required a precise understanding of its target audience’s needs to develop a focused content strategy that effectively attracts and engages potential clients. This was essential to align marketing efforts with business objectives, generate high-quality leads, and support sustainable growth through targeted outreach and relevant messaging.
Strategy & Execution
Collaborated closely with the sales team to understand their needs, lead qualification criteria, and the key data points necessary for effective decision-making.
Designed a targeted content strategy focused on addressing the pain points and priorities of decision-makers responsible for innovation and business development.
Created high-quality blog content that resonated with the audience’s challenges, driving meaningful engagement and encouraging action.
Strategically placed clear and compelling calls-to-action within the content to prompt consultation requests for website creation or improvement.
Established a continuous collaboration process with the sales team to monitor lead quality, gather feedback, and refine both content and lead generation tactics for optimal results.
Results & Impact
Increased consultation requests for website creation and improvement by +40% over a 12-month period compared to the previous year.
Improved average user time on blog pages by +35%, indicating stronger audience engagement.
Boosted click-through rate (CTR) to contact and inquiry pages by +25% through targeted CTAs.
Enhanced lead quality and faster sales decisions with a +30% increase in qualified leads (QL).
Raised brand awareness through specialized content, resulting in a +20% growth in social media engagement.
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Skills I Applied
- Content Marketing Strategy
- Blog Content Creation & SEO Optimization
- Lead Generation & Qualification
- Cross-functional Collaboration
- Data Analysis for Campaign Performance
- Stakeholder Communication and Management